I recently read a blog written by Michael Gungor (one of my former label-mates at Brash Music and, in my opinion, one of the most talented musicians anywhere, not just Christian music) and I’ve processed and thought things through over the last couple of weeks and wanted to write both a response and my own version of an addendum to his blog.
I love Christian music. I believe in the power of Christian music. I believe in what Christian music can do…because I saw what it did in my life.
Some of you may know how I grew up. For those of you that don’t, very quickly here it is: I grew up in a conservative Independent, Fundamental Baptist pastor’s home. I was not allowed to listen to any kind of pop or rock music, even if it had Christian lyrics. In fact, many believed that Christian music was worse because it had a little bit of truth, and a whole lot of sin!
I fell in love with BoyzIIMen, Shai, Silk, Keith Sweat and other kinds of vocal r&b/pop. But I felt bad that they talked about having sex so much. So, on the Christian side I found a group called Acapella and a singer named Michael English. And I fell in love. I would put those tapes (yes, I said tapes) in my Walkman and while I did my paper route at 5am in Germany I’d sing to the top of my lungs with Michael, Wayburn Dean, George Pedergrass, Duane Adams and the words of Keith Lancaster.
Then I went to college and a buddy of mine at Pensacola Christian College introduced me to Jars of Clay and dcTalk and Steven Curtis Chapman and Michael W. Smith. And I was in. I was taken. I was smitten.
I love Christian music. It is the music that CHANGED my life. Some people have Joshua Tree. I have Steven Curtis Chapman’s Speechless. And I’m proud of it. I believe that Christian music, in its prime (IMO the glory days of CCM are 92-02) was as good as any pop or rock music of any genre.
So what happened to Christian music? Why do I find myself now listening rarely to CCM. I listen to a lot of church music – Bethel Live, Jesus Culture, Elevation Worship, etc. – but I find myself avoiding CCM as much as I can. I listen to a lot of mainstream music – Coldplay, MuteMath, Muse, U2, Young the Giant, etc., but I can’t tell you the last time a new Christian artist blew my mind. I can tell you the last time a song blew my mind, because it’s happened once in the last 6-7 years: Laura Story’s “Blessings”. Why?
I think that Gungor has it partly correct. But I would differ from Gungor in this way: I think and believe that Christians NEED Christian music. Not just church music. But Christian music. Let me explain the difference in my head.
Church music, in my mind, are songs that are written specifically to lead a congregation in worship. I don’t like calling it worship music because all of our music as Christians, whether it’s a mainstream hit like “Meant to Live” by Switchfoot or a poorly-written CCM AC #1 (I won’t give examples, though I have many of them swirling through my head right now) – they are ALL worship songs. Church music, though, are songs that are written to be sung in a congregation of believers. A lot of Tomlin would be church music; Redman, Hughes, a lot of the church’s who are writing and recording music now-a-days – those songs are church music.
CCM are songs written by artists who are believers who simply talk about their faith in an open and honest way. They might talk about how they love their wives or how much they love God through the hard times or how much they feel loved by God. Steven Curtis Chapman and Michael W. Smith’s canon could be considered CCM. I would consider myself (with the exception of my upcoming Church Music album) to be a CCM artist.
Now, remember the difference here – because it is important to the points I make.
Church Music is vital to the Church. We need new songs of praise to introduce to our congregations. One of my favorite things to do as a worship leader is to spend time researching and finding new songs I can bring to the congregation.
But I would contend that CCM songs are just as vital. When I was growing up, we as the church were generally taught that listening to secular music was wrong. That never really vibed with what I see in the Bible. But now-a-days I feel like we’ve gone to the opposite extreme. There are church pastors who will literally trash Christian music to make the point that we need to be creative and we need to challenge ourselves with our music.
We, in my opinion, need music that challenges us to walk closer in our relationship with Jesus. We need music that edifies us. I love U2. I love Coldplay but when I hear “Blessings” it’s an edifying experience that I don’t get when I listen to my favorite mainstream music. I just don’t. I wish I did. But good, well-written Christian music challenges and edifies in ways no other music can.
I recently got into a debate with a good friend of mine of how do we define “good” when it comes to art? I honestly have a tough time when it comes to this. For instance, I honestly believe that certain Christian bands truly mis-uses their popularity by continuing to rehash the same musical and lyrical territory they have on every album they’ve put out so far. It breaks my heart that these guys continually have #1 songs that, when I hear, legitimately make me sorry to call myself a Christian artist because I don’t want to be associated with their music.
But in a meeting recently at my church a man, a pastor, who I genuinely respect and trust asked me if we could perform a certain band’s song that I find offensive because it is in my opinion poorly written, poorly performed. We had a several minute discussion as I tried to get to the bottom of how someone whose opinion I trusted could honestly find any redeeming quality in this song.
As we discussed it hit me. If you think it’s good, it’s good. It’s not just Christian music. I like Katy Perry’s music. I think it’s good. Some of you would fight with me and say that it is horrible and it is stupid. But you know what? When “California Gurls” or “Firework” come on the radio, I turn it up and I smile.
I love 4Him. I got kicked out of college for going to a 4Him concert. But I genuinely still love 4Him. If 4Him came out today I would most likely dislike their music, but in 1997 when “The Message” came out, that album was life-changing. Would I consider it “good” now? Hmmm…I dunno. Probably not. But I loved it then (and I still love it) so it’s “good” to me.
Milli Vanilli won Grammys. Have you heard their music? Michael Jackson is considered a pop genius, but his music from 1992 till his death can be categorized in one category: sadly horrible. You know what? I love getting Rick Rolled. When I hear “Never Gonna Give You Up” I turn that stuff up and I smile and sing every word.
But you know what else? I love blasting Sufjan Stevens and Sigur Ros and singing along (or in the case of Sigur Ros, mumbling along with a singer singing a made-up mixture of English and Icelandic).
Artistic music is good. But sometimes it makes me want to run my car off the side of the road. Pop music is good. But sometimes it makes me want to run my car off the side of the road.
If Michael Gungor was the definer of all things legit when it comes to music, I would probably not enjoy my listening as much as I do now. I love that when I shuffle my iPod that Nicki Minaj is followed by Nichole Nordemann and N*Sync is followed by 4Him and Katy Perry is followed by…well, Katy Perry when she was known as Katy Hudson and was a Christian artist.
I wish that I personally could define what was good when it came to music. The AC top 5 would look much different than it regularly does: Downhere would be the Casting Crowns (i.e., the 10 year old band that has #1 after #1), Luminate would be the Tenth Ave North (i.e., the newer band having top 5’s and #1’s left and right) and I would be…well, I’d be more popular. But fortunately I don’t get my way and music that connects for reasons I’ll never understand connects and music that touches my soul consistently doesn’t seem to touch other’s souls as consistently. And that’s okay.
Because if you like it, it is good. At least when it comes to music.
Are there problems in CCM? Yes. Great problems. And I honestly believe that the way that radio treats upcoming artists will be the end of CCM as we know it. And that breaks my heart. You can’t continue to play Casting Crowns and MercyMe and TobyMac pretty exclusively, aiming for the 35-54 or even 25-54 year old woman who is most likely to give to your station and expect that in 10 years when the 18 year old young women are in your age group that they are going to connect with CCM suddenly because they have kids in the back of their minivan. They will continue to listen to the music they listened to, to begin with.
When I was a kid everyone I knew listened to Christian music. In 2003 when I was a youth pastor none of the kids listened to Christian music. The youth pastors I talk to now-a-days lament the same thing: kids don’t listen to Christian music.
We’re losing a generation of believers who will most likely never listen to Christian music because we’re focusing on the 35-54 year old women, while ignoring new artists on a regular basis.
I don’t pretend to know everything (or even much) about radio but even I can see that in 10 years that’s gonna be a problem.
So, what’s the answer? At one point, I thought I had answers. Now, 4 years later, I realize I have no answers for anything. I’m simply trying to follow God on a daily basis as best I can and lead my wife and my little girl as best I can.
So, what’s the answer? How about I respond with more questions?
Can CCM grow when the chances of a new artist breaking through are little to none? There are 52 weeks in the year – subtract 4 of those weeks out for Christmas and you have 48 weeks, or 240 top 5 positions per year. Out of 240 positions last year, less than 10% were what I’d consider new artists (artist who have come out in the last 3 years and before their current album have not had a top 5). That’s less than 24 positions in a year. That’s not 24 songs. It’s more like 10 songs. So, how can CCM grow when new artists are 95% of the time falling through the cracks?
To this point: I have a friend in a band who some of you would consider successful – 2 top 10’s last year (that he wrote, by the way), they played like 120 shows, opened for massive bands. He made less than $10,000 last year. He’s 25 years old. How long can a band do that? Meanwhile I know how much certain bands are making per show. And the average per band member is greater per show than my friend made all last year. I’m not begrudging successful bands success – I’m just saying there has to be room for well-done music by newer bands, too.
Continuing on.
Can Christian music grow or be successful when the average Christian ages 12-35 couldn’t care less about Christian music? I’d say no – but I’d love to hear your thoughts on that.
Can Christian music grow when practices like larger artists touring charging younger artists to pay to be on tour are commonplace? Yes – in Christian music, artists – or Artists’ labels – have to pay anywhere from $500 to $2000 PER SHOW (depending on what tour) for a new artist or band to be on a tour. I’d say that this act is both un-Christian and debilitating to the new artist. Thankfully, I have been on only 1 tour I had to pay to be on – but have friends who are in newer bands who are literally 6 figures in debt to their labels on top of their album costs because of touring.
Can CCM prosper when the focus is surviving instead of ministering? CCM radio is trying to survive. Giving is down in most places. Pledge drives are taking longer and longer and are being less and less successful. Artists are dropping like flies, left and right. Bands that are considered successful are leaving their ministries to try their hand at mainstream or they’re going back into church work because they can barely survive. Labels are barely surviving. They’re cutting workers left and right, they’re down to bare-bone necessities as it is. My old label has whole empty floors where people used to work but over the last 7 years have been let go.
I can be honest: when I was with a label, the focus during pre-production and production of albums was never one time about how can we make the best album or wondering how the album would challenge people’s Christian walk; in fact, I was asked to tone down some of my lyrics (I didn’t); instead, it was how many hits do we have? How can we put the hits to the front of the album so people will buy the album on iTunes? We were marketing the album while we were making the album. And my question was always: how can you minister when your sole focus is survival?
EDITED TO ADD: Final question: Is “good” good enough? Just because the minority take the time to tell radio stations that certain songs are good, should radio settle for that? Should we as artists settle for writing 4 chords songs with melodies that never go wider than an octave using instrumentation that has always been successful just because it’s “good”? Is “good” good enough? Or are we called to greater things? And how do we define great things?
So to end this long blog: maybe you love CCM as much as I do. Well, maybe you like CCM IN THEORY as much as I do; or maybe you don’t. Maybe you see the need for Christian music, like I do; or maybe you don’t. No matter what – I’d love to hear your thoughts on how CCM affects or fails to affect you.
Look, the honest truth is, debate and passion in this debate is important. We need that! We need people to be passionate about Christian Music again. I think Gungor is amazingly talented and amazingly well-spoken. I agree with most everything he says - but my anecdotal evidence is different than his: I believe in CCM and want it to change people’s lives.
By the way, I’ve played the is secular or is it Christian game, too: and I get it right about 95% of the time, too. : )
Comment below!
With love, Chris